There is no shortage of advice in communications regarding how to deal with the media, although, as we often see on the news, people tend to forget the fundamentals. Per our Facebook page, PR News readers shared some of the best advice they have received in dealing with the media.
Every day, the American Red Cross faces crises big and small that the organization's public relations team responds to with a strategy that relies heavily on social media.
Error of the Year: ’60 Minutes’ Benghazi report. As is often the case with Error of the Year, the award is given partly because of the mistake itself, and partly because of the mistake’s fallout.
But now the media is unremitting and constant. As soon as someone says something clumsy, foolish or insensitive, it can be all over the world within minutes. Social media has transformed the way in which journalists operate, and given them a potentially huge audience, delivered instantly.
NEW YORK: Neetzan Zimmerman doesn't like to be called a machine. That word implies something cold and inhuman about how he works, and Mr. Zimmerman believes that what makes him so good at his job is precisely the opposite sensibility: Unlike a computer, he understands the emotions that might compel a human being to click on something online. Mr. Zimmerman is a 32-year-old editor at the news-and-entertainment site Gawker, where he's responsible for posting "viral" content—videos, photos, crazy local news stories...
There are more ways than ever to reach your stakeholders. However, there is still one PR tool that trumps all others—writing. Writing is a skill that takes time to develop. The more you write, the better you write.
Internet company IAC has fired Justine Sacco, its senior director of corporate communications, after she posted an offensive tweet on Friday night "The offensive comment does not reflect the views and values of IAC," a company spokesperson told Mashable on Saturday. "We take this issue very seriously, and we have parted ways with the employee in question."
SYDNEY: As news broke of Nelson Mandela's death, Virgin Active Australia launched a 'premeditated, complete screw up' on their Facebook page, says marketing expert.