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Media Matters articles

How to Be a Media Star

NEW YORK: Press coverage can make a huge difference to your company. Here's how to conduct yourself like a pro.How hard can it be, really, sitting down and doing an interview with a reporter? We ask you questions, you answer them. Simple, right?

Source: Kimberly Weisul | Inc.com | 4th April 2013

President Obama apologizes to Kamala Harris after calling her ‘best-looking’ attorney general

WASHINGTON: White House spokesman Jay Carney said President Obama called the California attorney general to apologize for causing a stir with his compliment about her looks. Some called the comment sexist, especially in light of Obama's male-dominated staff.

Source: Dan Friedman | New York Daily News | 7th April 2013

How to use social media to understand and engage your customers

LONDON: Chief marketing officers (CMOs) who fail to realise social media's potential for customer interaction and customer retention are being left behind. On Twitter, Facebook and even on Instagram, brands are now being discussed and dissected; companies' stories are being subverted and inverted.

Source: Corinne Sklar | The Guardian | 13th March 2013

Want To Be Taken Seriously? Become a Better Writer

NEW YORK: Your writing is a reflection of your thinking. Clear, succinct, convincing writing will differentiate you as a great thinker and a valuable asset to your team. If you want to be thought of as a smart thinker, you must become a better writer. If you want to be taken seriously by your manager, colleagues, potential employers, clients and prospects, you must become a better writer.

Source: Dave Kerpen | Linkedin news | 21st February 2013

Pay them not to tweet

CANBERRA: Sports stars should be a paid a bonus for not having a social media profile, according to National Institute of Sport Studies director Keith Lyons, who suggests young athletes should receive cash incentives to limit their digital footprint and stay off Twitter and Instagram.

Source: Jenna Clarke | Canberra Times | 2nd April 2013